Boooo-st Your Halloween Email Marketing with These Must-Have Tips
You won’t need to cast a spell on your audience –these must-have marketing tips ensure you can captivate with no special powers needed!
Tip #1 Create a subject line that woos and engages.
While we normally suggest not going too wild with emojis, Halloween is an exception to the rule. Have a little fun with your attention-grabbing headline by adding the whimsy of Halloween and Fall emojis like little white ghosts, pumpkins, leaves, and monsters.
When you craft your subject line, take your time! Try out a few different subject lines and see which one has that special “ring” to it. Keep it short and sweet, and try out an open-ended question to tease and pique interest and get them to open.
We want you to be able to show off your cool template to as many folks as possible. So how else can you improve your subject line? Focus on highlighting the value proposition, like an exclusive sale, early access, or a unique seasonal offer they can’t get all year. With benefit-driven copy and offers, you fan the flames of interest and create engagement that lasts.
Tip #2 Create an email that gets clicks and engagement.
Once again, keep things fun on Halloween. You know all those fall-loving folks just love this stuff. Design your Halloween email with a little extra flare like spooky fonts, and Halloween or Fall colors, and rest assured – anything you add or adjust on your free Halloween template is mobile-friendly and will look great on any device!
To add even more fun and engage your readers, try out your inner poet by weaving Halloween puns, humor, or even a spooky story into your email content.
Give them some extra visual treats by adding images or GIFs that pop. You’ll find a huge library of images right in our editor - you have everything you need to get started!
More Halloween Holiday Email Marketing Tips - You Got This In the Bag
Here are a few more Halloween email marketing tips for the best results. It’s a great time to cheer up your email list with a little spooky fun, and we also want the results to be fun for you, too! Let’s see how we can increase clicks to your offer:
Tip #3 Make a call-to-action that gets results and brings more people to your offer.
When your email looks good and catches their eye, include a crystal-clear CTA that drives them right into the arms of your offer. Whether that’s clicking on a button to shop, making an appointment, or signing up for an event, create visual focus around this with buttons and clear next steps of where exactly they need to go next.
Your CTA can also include a sense of urgency to invoke some Halloween FOMO (fear of missing out) through limited stock, time limits, new releases, or even countdown timers. Make it fun while making it clear – your shoppers don’t have time to mess around!
Not sure what CTA to offer? Let your audience segment their own interests by including several different paths to a sale. Some ideas include curated Halloween shopping collections, a specific spooky item, a can’t-miss CTA that shows your sales, or a special callout for preordering. While you don’t want to overwhelm with too many offers, peppering a few places to go in the body of the text through hyperlinks or creating a few button pathways effectively caters to different interests and types of people in your audience.
Tip #4 Monitor your metrics for monstrously good results.
After you send your Halloween email campaign out to your unsuspecting audience (mua-ha-ha), track open rates, click-through rates, and conversions to measure the true success of your campaign.
So how can you affect your marketing campaign to improve these rates? Let’s take a look at how it all works together. If your list is substantial, you can begin to A/B test and learn what types of approaches are best for your audience. What works for one industry may flop on another, and unfortunately, that means there is no one-size approach.
When you want to start an A/B test and monitor results, only change one thing at a time. If you want to affect open rates, test different types of subject line styles for the best results. For conversions, focus on your offer and images.
We are just as excited as you are when it comes to Halloween email marketing planning. We hope these tips dramatically boost you into sales success and pave the way to the great end of your year.
