Part 1: Harness the Power of Email Marketing for Software & Tech Companies
As the landscape of digital marketing is always shifting, one thing remains the same – email is one of the most powerful tools you can harness. And that is never more true for software and tech companies.
Sure, social media and paid ads can grab attention, but email marketing nurtures people who are already interested in you and what you do. Email marketing gives you a chance to foster a relationship with personalized communication, messaging, and timely offers.
After spending some time understanding your audience, what makes them tick, and what challenges they have, you can craft a message that gets results.
Let’s look at the core benefits and the best practices when it comes to email marketing so that you can get the most impactful results with our free email templates for software and tech.
4 Reasons to Love Email Marketing
- You can expect a higher ROI compared to other marketing channels. The average is $35 to $40 or more return for every dollar you spend!
- Unlike blasting posts on social, you can segment and personalize messages to provide more relevant content.
- Nurture your leads with one-on-one communication that primes your customers to get on the phone, sign their next agreement, or download a lead magnet to put them in the sales funnel.
- You can measure your results through analytics and metrics like open rate, click-through rate, conversations, and engagement rate.
Part 2: How to Harness Even More Power with Email Marketing
There is much to love about email marketing – and much more to discover. Let’s look at how to build even more success in this space.
Utilize Social to Cross-Pollinate
Social is still important! Offer a freebie (such as an ebook) in exchange for their email - this gets them on the hook for personalized messaging and builds your list.
Cross-Promote
Add opt-in subscription boxes on your site to highlight the benefit of sharing their email for more offers and communications.
Send Substance
Build value in every email so that your audience comes to expect and look forward to your emails.
Diversity Content
Create content that informs, instructs, and/or delights. Don’t just create the same thing every time! Highlight tips, videos, freebies, and more from your emails, and watch what gets the most interactions.
Trust = Success
If you build trust successfully, be ready to get contacted for a consultation. You can also offer a lower-cost service that “gets them in the door” – you can use this to upsell and iterate.
Create Educational Drip Campaigns
If you have a multi-featured product or service, consider sending a multi-stage drip campaign that educates your readers about what it is and how to use it.
Test a Re-Engagement Campaign
Create a re-engagement campaign for anyone you identify as “at risk” or inactive. This could be an abandoned cart, inactive subscriber, or lapsed services. Offer promotions and additional value that will woo these customers back.
Email marketing can be complicated or simple – but one consistent thing is that it's valuable and relatively cheap. By implementing the tips and ideas we have covered, you are on your way to creating a powerful email marketing campaign that drives engagement, and brand awareness, and wins more loyal customers for your software company.
