Some say that the key to success lies in meticulous attention to detail. Whether we deal with simple tasks or tricky ones, whether we are building something brand-new and grandiose or just creating a regular blog update. We need to …
Testing email newsletters is vital, even if it seems that nothing can go wrong with such a small amount of text and minimal design. Many traps await if you aren’t careful. The main problems that occur when you do not …
One of the simplest methods to increase your average order value and boost your bottom line is the upsell. Surprisingly, many entrepreneurs overlook this golden sales opportunity, dedicating all their time to promotional emails and investing in holiday campaigns. However, …
Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …
Everyone is aware that email marketing plays a massive role in a company’s success. According to recent stats, almost 60% of B2B marketers claim it to be their top channel for revenue generation. When it comes to directly communicating with …
Created in 2015, Figma is one of the world’s most promising design tools. Its popularity is snowballing. According to recent statistics, over 50% of respondents choose Figma for their design projects. Along with providing one of the fastest and most …
Transactional emails and promotional emails lay a sound foundation for every email marketing campaign. While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Even …
A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email …
Use of multimedia in an email newsletter is not something new. Almost every other message in our inbox is packed with images, icons, and even gifs and videos. Rich multimedia is an integral part of the web sphere and designers …
No one wants to lose customers. Sadly, it happens all the time. People need reasons to stick around. If you do not nurture subscribers or slowly react to changes in relationships, you can lose customers. Onboarding a new customer is …
According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …
Emojis have a long history. It began in the 1980s when Scott Fahlman, leader of Common Lisp, introduced to the world the first emoticons. We know them as happy and sad face. There was nothing fancy: just a combination of colon …
We have all heard that a picture is worth a thousand words. When it comes to HTML emails, images are important in conveying your message and boosting engagement with subscribers. But embedding images in HTML emails can be tricky, especially …
We are fighting for equal rights for all people. This extends to a comfortable online environment for users with various disabilities. Thanks to assistive technologies, the vision-impaired can check inboxes, visit websites, and watch videos. To aid them, we should …
The product update email is a unique type of newsletter. Although it seems that it does not differ from others, it is a collaboration between marketing and product teams. Along with delivering information about the improvements that secure trust in …
Looking for the best ChatGPT email marketing prompts? In this article, you’re going to find the most useful email marketing prompts we’ve uncovered that will get ChatGPT to help you generate high-quality content for your subscribers. By analyzing the performance …
As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. The …
There are two general types of email newsletters: promotional and transactional. While the first is widely used by email marketers to draw attention to websites and goods, the second is considered to be a technical asset. While the first is …
Do you know that 75% of businesses in the USA use low-code or no-code platforms? Worldwide, that number is 23%, with an average estimation for this market value of $18.32 billion. According to recent studies, this movement is gaining a …
Plain text or HTML email template? Which performs better? Which generates more leads and provides higher conversion rates? This has been the subject of much debate. Even though email marketing has a long history, professionals cannot reach a consensus. Each …
The beloved science fiction stories from Isaac Asimov’s books are slowly becoming a reality. We will not see a robot uprising anytime soon. However, we should expect a revolution of AI-powered tools that will improve all market sectors, from analytics …
AI-powered tools have significantly evolved over the past few years. They have applications in almost every business sector, including education, lifestyle, navigation, health care, gaming, agriculture, marketing, finance, etc. It is no surprise that Artificial Intelligence has also slowly begun …
Need to know how to create an Email Newsletter? Every website owner has asked this question at least once. Whether you have a simple blog with occasional updates, an online magazine with stories published every hour or an e-store, chances …
Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …