Transactional emails and promotional emails lay a sound foundation for every email marketing campaign. While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Even …
A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email …
Use of multimedia in an email newsletter is not something new. Almost every other message in our inbox is packed with images, icons, and even gifs and videos. Rich multimedia is an integral part of the web sphere and designers …
No one wants to lose customers. Sadly, it happens all the time. People need reasons to stick around. If you do not nurture subscribers or slowly react to changes in relationships, you can lose customers. Onboarding a new customer is …
According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …
Emojis have a long history. It began in the 1980s when Scott Fahlman, leader of Common Lisp, introduced to the world the first emoticons. We know them as happy and sad face. There was nothing fancy: just a combination of colon …
We are fighting for equal rights for all people. This extends to a comfortable online environment for users with various disabilities. Thanks to assistive technologies, the vision-impaired can check inboxes, visit websites, and watch videos. To aid them, we should …
The product update email is a unique type of newsletter. Although it seems that it does not differ from others, it is a collaboration between marketing and product teams. Along with delivering information about the improvements that secure trust in …
As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. The …
There are two general types of email newsletters: promotional and transactional. While the first is widely used by email marketers to draw attention to websites and goods, the second is considered to be a technical asset. While the first is …
Do you know that 75% of businesses in the USA use low-code or no-code platforms? Worldwide, that number is 23%, with an average estimation for this market value of $18.32 billion. According to recent studies, this movement is gaining a …
Plain text or HTML email template? Which performs better? Which generates more leads and provides higher conversion rates? This has been the subject of much debate. Even though email marketing has a long history, professionals cannot reach a consensus. Each …
The beloved science fiction stories from Isaac Asimov’s books are slowly becoming a reality. We will not see a robot uprising anytime soon. However, we should expect a revolution of AI-powered tools that will improve all market sectors, from analytics …
AI-powered tools have significantly evolved over the past few years. They have applications in almost every business sector, including education, lifestyle, navigation, health care, gaming, agriculture, marketing, finance, etc. It is no surprise that Artificial Intelligence has also slowly begun …
Need to know how to create an Email Newsletter? Every website owner has asked this question at least once. Whether you have a simple blog with occasional updates, an online magazine with stories published every hour or an e-store, chances …
Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …
Transactional emails are one of the most prominent types of email marketing. Whatever action a customer takes, this email is designed to provide a proper response. Since users perform all sorts of actions, there is plenty of diversity. However, it …
It happens to everyone: Your email message elicits no response. But everything is not lost. You still have an opportunity ahead of you with a follow-up email. Believe it or not, the sixth email in the sequence may receive more …
The onboarding email newsletter is a part of a welcome email series that plays a crucial role in creating a comfortable environment for the subscribers. Not every company needs them, but if you are planning to sell goods, offer services, …
What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is …
We can safely call this decade a decade of startups. Small and big, local and international, teams of every size and scale pop up each day, offering products to benefit the community. Some of them come and go, while others …
Creating a website that effectively represents your company, engages potential customers, and fosters conversions requires more than just a basic setup in today’s competitive digital space. Users anticipate more than a simple static webpage; they seek interactive, personalized experiences laden …
Are you looking for a way to ditch the routine and have more time for art and creativity? The harsh reality is that every project involves boring, mundane tasks that need to be done. But it does not mean that …
The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …