You may naively believe that an eye-catching subject line and killer copy are enough for email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the unremarkable but increasingly …
We are entering a new era where static solutions no longer hold the reins. People are smarter and more demanding, and so is email marketing. Old tricks are giving way to more sophisticated ones. It is time to switch to …
Do you know that 1 out of 4 users will abandon a website if it takes more than 4 seconds to load? Studies show that just 1 second of delay reduces customer satisfaction by 16% that translates into a drastic …
Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
StatusCake is a versatile network monitoring software that grants users professional instruments to track and analyze the performance of the most critical aspects of the system’s infrastructure. This includes uptime, page speed, domain, server, and SSL. Each category has its …
Seventy percent of the U.S. population uses email daily. It comes as no surprise that every entrepreneur tries to involve email marketing in his or her business. Don’t make the same mistake as the majority of newcomers: Choosing Outlook or …
Do you know there is a way to improve your email deliverability, low open and click-through rate, and even ROI? Professional email marketers across all niches are perfectly aware of the impact that a healthy subscription list and good sender …
We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails (as summer emails, fall emails, winter emails, spring emails), holiday emails, etc. Here, we are looking at …
Freshping knows that a 1 second delay in loading your site causes a 20% drop in conversions. It is serious about tracking crucial aspects of every website, uptime, and notifying the IT team just in time to fix the bug …
Login forms are one of the most important user interface elements in mobile applications and websites login page with a members-only area. Why are they so important? They are the doors to the world that you have created. People are …
Atlassian has a vast range of products in its portfolio, from project and issue tracking to tools for streamlining the workflow of DevOps teams. One of its tools is Statuspage. It was designed to publicize incidents so clients can level …
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …
In the last two years, we have seen considerable improvements in CSS. Flexbox and Grid have finally hit their stride in overcoming the majority of obstacles in browser compatibility. We have eventually begun to enjoy all their possibilities creating various …
With ChatGPT writing for blogs and MidJourney generating jaw-dropping artworks that have already won prestigious prizes, it is no surprise that AI has become the talk of the town. This new stage of evolution in digital tools promises to become …
The web is teeming with websites where videos, CSS dynamic effects, and WebGL-powered animations run the show, but what about the email newsletters and GIF images? In most cases, they are created with HTML and CSS, looking almost like a …
Looking to create a lasting impact with your brand? An effective email signature is your answer. Everyone wants to make a powerful first impression, and an optimized email signature design can help you achieve that. It’s not just about leaving …
With a huge emphasis on user behavior and engagement, the web design sphere constantly changes to establish strong brand positioning through web identity, meet the target audience’s needs, and fight tough competition. From small and fleeting solutions to big and …
A first impression counts in almost all situations, and email marketing is no exception. While some may think that this impression is primarily produced by the design and content displayed inside the most viewed part of the email newsletter, this …
It is the most wonderful time of the year, including the email marketing universe. The great thing about Christmas is that subscribers are already primed to make purchases. Everyone is seeking presents for loved ones in December. Therefore, all you …
January is a long, tough winter month. We have to begin a New Year, which is a bit scary. The time has come to put away heart-warming Christmas decorations and face the reality of returning to work, sorting taxes, and …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
Winter is a season of contrast. It welcomes entrepreneurs with one of the most profitable periods of the year, then pours cold water over them in January, which is notorious for economic stagnation. However, you can’t just stop email marketing …
Evolving with the digital landscape is one of the toughest tasks for modern marketers. One day, everyone is obsessed with AI-generated images; the next, everyone craves authentic photography. Email marketing is no exception. It sees a parade of tendencies and …
During the year, email marketers conduct a considerable number of campaigns. Small, big, local, international, seasonal – there is a rich variety. Each month has its list of events that can be used as a perfect occasion to drive traffic …